Ensuring a Safe TOAF60: Contingency Plans in Case of Onsite Event Cancellation
January 21, 2021
There is no doubt that the COVID-19 pandemic has turned the art world upside down. As we plan a hybrid 60th Anniversary in July 2021, we want to stress that we are doing so with the utmost care for the safety of the public, artists, and our staff.
Our #TOAF60 Call for Artists and Makers is currently underway, and we understand that many artists who are interested in participating are worried or on the fence about submitting their applications. At the time of writing this, the City of Toronto has extended the cancellation of City-led and City-permitted events until March 31st in order to slow the spread of the virus.
In preparing to host TOAF outdoors again, we are currently working to create a smaller physically-distanced layout for Nathan Phillips Square that follows the safety guidelines provided by Toronto Public Health. We are closely monitoring the recommendations for public event safety protocols and will update applicants as information becomes available. We acknowledge that any version of the in-person event will look different from previous years, even with the best case scenario. The use of masks/PPE, maintaining a physical distance, as well as a different layout that optimizes a safe traffic flow (something similar to how farmer’s markets functioned this past summer) will be necessary in order to ensure public safety.
However, in the event of further cancellations of in-person gatherings, the 60th Toronto Outdoor Art Fair will once again move forward as an entirely digital event.
As you know, 2020’s pilot ‘Toronto Online Art Fair’ was met with incredible success and commendable enthusiasm from artists and visitors alike. We helped 40% of participating artists have their first-ever online artwork sale, and facilitated income generation for independent artists with sales of 600 artworks throughout Canada and even beyond our borders. For the month of July alone, TOAF garnered over 800,000 page views—a 300% increase in visitor traffic to the website. We are thrilled to let you know that sales of artwork and exposure for artists have continued throughout the year on this new platform.
Booth Fee Refunds
If it comes down to a late cancellation of the outdoor exhibition at Nathan Phillips Square, your booth fee will be refunded. However, you are not required to pay a booth or participation fee until after your application is accepted in April/May 2021, at which point we will have a much better idea and a solid decision on whether the in-person portion of the Fair can move forward. Please note that application fees are non-refundable and non-transferrable.
New this Year: Join us for the Online Version Only
You can choose to join us for the online Fair only from anywhere in Canada and beyond. Sell artworks and tap into the Toronto art market safely from the comfort of your own home. Artists who participate online are also eligible to win $40,000 cash and in-kind awards and be a part of the long legacy of TOAF.
How to Apply for Online Only:
The application process is the same, just opt-out of the ‘On-Site (Nathan Phillips Square)’ portion under Artist Information.
Questions and Application Support
Email us at [email protected] or call 416 408 2754
Join our App Camp on January 28th
Take advantage of an application review on Feedback Fridays.