Gifts of Heart
Show your support to frontline workers by giving them the joy of art
This year was unlike any other. Although we were not able to come together at Nathan Phillips Square, Toronto Outdoor Art Fair (TOAF) was able to pivot to a digital event as Toronto Online Art Fair, and as a long term e-commerce platform. TOAF kept with the theme of “The Artist is Present” by continuing to offer a digital space for participants and patrons alike.
By launching the Gifts of Heart campaign this year, TOAF was able to fundraise and give out over 100 Gift cards to frontline workers in the Greater Toronto Area. These gift cards also supported participating TOAF artists, with 100% of the profits going directly to the artists.
As we make our way into the holiday season, we hope to continue this campaign and give back to our community. On Tuesday December 12, TOAF is launching the #12GiftsofHeart campaign, where we plan on giving out additional gift cards to our frontline workers. With your help, we can continue expressing our appreciation through the gift of art beyond these 12 days. We hope the wonderful TOAF community can help us with our goal of $100,000 worth of gift cards given out, as well as continue to support the 300+ artists chosen to participate in the 2020 Toronto Online Art Fair.
Here is how:
- Give a tax-deductible charitable gift (any amount your heart desires) towards gift cards (valued at $250 each) that TOAF distributes frontline workers for art purchases.
- Frontline workers will use their gift cards to buy a beautiful piece of art directly from artists on the TOAF website July 2 to 12, 2020.
- The artists will send out the artwork along with their heartfelt thanks and receive the full value of the Gift ($250) when redeemed.
With the help of only 400 generous donors who give $250 each (or 1,000 who give $100 each!) we can provide Gifts of Heart to 400 frontline workers, while also providing $100,000 in much-needed support to the participating artists. We hope that the holiday spirit will move you to help us reach our goal. We are already over 25% of the way there, and any contribution is welcomed and appreciated.
Clap your hands, shout your thanks, and be a Gifts of Heart champion by making a gift from your heart.
Artist Kima Lenaghan in 2019 with TOAF Director anahita azrahimi, board member Jini Stolk, and other Fair guests