Why take part in TOAF online?

Since our shift from outdoors at Nathan Phillips Square to online in 2020, we have come a long way in optimizing your art sales experience. You can use our platform as your main shop, or as a gallery to redirect to your website. It’s all up to you.

Year-round Opportunities

Tell Your Artist Stories

  • Artist-led Studio Tours on IGTV

  • Invitation to be part of TOAF programming and Art Talks

  • Feature stories on our Blog


Grow Your Network Through Our Robust Marketing & Advertising

  • TOAF Website

  • Newsletter campaigns

  • Social Media campaigns (including paid ads)

  • Community Partnerships (newsletter inclusions and social media shares from organizations in the arts community)

  • Out-of-Home Advertising (transit ads, billboards, street poster campaign)

  • Media Buys: Print and Paid Digital Advertising 

  • NFP Google Search Ads

  • Online Listings

  • Publicity & earned media coverage (TV, radio, magazine interviews & features)

  • Partnerships with ambassadors & influencers

  • Posters & promotional materials

  • Signage

  • Contests

Take Advantage of Our Awards Program

Booth Camp Workshop Series

After acceptance, participating artists gain access to professional development webinars, informational and instructional videos. If you’ve never sold artwork online before, we make it easy for you to make the most out of your TOAF participation.

We offer workshops that cover the following topics:

  • How to Upload Your Artworks

  • How to Optimize Your Online Profile

  • Tips for Shipping Work

  • Marketing and Self Promotion: Social Media Calendar and Content Creation 

And more!

Read about the success of the 59th Online Fair