What is an “Online” Art Fair?
Due to the current global pandemic, as well as the cancellation of all outdoor events and festivals in Toronto TOAF has had to cancel our usual outdoor event at Nathan Phillips Square and pivot to an online version. Over 400 juried artists are participating and thousands of artworks will be available for you to browse and purchase, right from the comfort of your home!
When is the Online Art Fair?
July 2 - 11, 2021. Join us for 10 full days of virtual art sales, talks, studio tours and more. The artworks will go on sale beginning July 2nd.
How do I get to this ‘Online’ Fair?
- Get to know the artists: www.TOAF.ca/artists
- Browse and purchase artworks available for sale: www.TOAF.ca/artwork
- Explore our online programming and follow up on social media @torontooutdoorart
What is the best way to engage with the online fair?
- Follow us on Instagram or Facebook
- Sign up for our newsletter
- Be sure to check out our free programming
- Browse and buy thousands of artworks
- Get to know the participating artists
Is this online fair a permanent change?
TOAF made the change to a digital Fair this year to keep connected with our patrons and make sure our artists still had a platform to sell their works, win awards and connect with you. We hope to keep some aspects of the online version next year and beyond, but we know our home is at Nathan Phillips Square. We look forward to being back in person in July 2022!
How do I buy artworks?
- Browse through 3,000+ Artworks available for sale.
- Similar to the outdoor Fair, you purchase one individual artwork at a time. Each artwork has a ‘BUY NOW’ button.
- Read the artwork description carefully before buying. Note if taxes/shipping/delivery is included or must be paid for separately based on your location. Contact the artist directly if you have questions.
- The ‘BUY NOW’ button will either take you directly to a check out link, or to the artists personal website.
- Use your credit card, visa debit, or prepaid credit card to complete the purchase.
- The artist will reach out to you to confirm shipment/delivery.
- Wait for your beautiful artwork to arrive!
Artworks will go on sale beginning July 2, 2021. All artworks are listed in Canadian currency. Buyers will not hold TOAF accountable for shipment delays.
Are artworks sales final?
Artwork is nonrefundable unless negotiated and mutually agreed upon between the buyer and the artist, and then brought to TOAF to process within 30 days of purchase. No refunds will be issued after 30 days from the date of purchase. Both the artist and the buyer must contact TOAF to request a refund. TOAF will issue a refund to the customer for fees paid. It is the responsibility of the buyer and the artist to arrange the return and cover the return shipping costs of the artwork.
Is shipping included?
Shipping may not be included and instead need to be paid for separately. Please read the artwork description carefully before purchasing and reach out to the artist if you have questions. The delivery of the artwork is between the buyer and the artist, TOAF does not take responsibility for the delivery of artwork. All buyers expressly assume all risk and liability from purchasing from the TOAF website.
What if I want to meet the artists?
We know one of the best parts of the Fair is meeting the artists face-to-face. To respect physical distancing guidelines and make the most out of the online experience, we encourage everyone to connect virtually. We encourage our artists to share their social media handles and other ways to get in touch, so that relationships can continue even after the Fair. Don’t be shy, get in touch with the artists, they can’t wait to meet you!
Ways to engage with artists:
- Follow the artist on social media.
- Email them!
- Read their bio to see if they’ve offered another way to connect (Facetime Calls, Zoom Meetings, scheduled Instagram Live studio tours etc.)
What is happening to your usual talks, tours and other programming?
Our amazing programming is still happening! Join us via Zoom, Youtube, Instagram Live, and IGTV. You can look forward to activities for kids, artist studio tours and art talks from our Programming Partners StreetARToronto and The Power Plant Contemporary Gallery and more. To stay up to date on programming announcements sign up for our newsletter, follow us on Instagram @torontooutdoorart or see the schedule below.
What is Zoom?
Zoom is an online video meeting platform. People can video chat, share videos and images on their screen, and have open discussions. This is a free platform you can add onto your desktop or smartphone.
Is there an Awards Ceremony this year?
Absolutely! The Awards Ceremony will be held online with details TBA on our program Schedule page. In the meantime, take a look at the Awards List or browse a collection of artworks from last year’s award winners.
For questions about artworks, shipping costs framing and more, please reach out to the artist directly via the email in their profile.
If you have any questions about the Fair or need technical support please email [email protected]
What does my donation to Gifts of Heart go towards?
Your tax-deductible charitable donation to Gifts of Heart will go towards gift cards for art purchases. We will distribute these gift cards to frontline workers to redeem for art at TOAF.ca, with 100% of the gift card proceeds going directly to the artists!
How can I donate towards Gifts of Heart?
You can make your donation to Gifts of Heart at this link using a credit card or a Visa debit card.
You can also mail us a cheque made out to “Toronto Outdoor Art Fair” at
401 Richmond St West, Suite 264
Toronto, ON M5V 3A8
Please include a return address so we can mail you a charitable tax receipt at the end of the year.
What can recipients use their gift cards on?
Frontline worker recipients can use their gift cards on any piece of art that’s being sold on the TOAF website, regardless of price as long as it has a TOAF Shopify checkout. Some artists have connected their external websites - these artworks are not eligible. They can choose to purchase a work from the dedicated Gifts Of Heart Collection composed of works $250 or less, or they can choose to purchase a more expensive work and pay the difference. Please note that works of art in the Gifts of Heart Collection are also available for viewing and purchase by the general public.
What is the process after a person is nominated?
After we receive frontline worker nominations, we will reach out to them to confirm their status as a frontline worker. We go through the list chronologically and select recipients based on the amount of donations we have received. Once a gift card becomes available, we will email them directly with their digital gift card and instructions on how to use it to purchase artworks on the TOAf website.
If nominees do not respond, we continue on to the next nominee. As long as we have gift cards to offer, we will continue to reach out to nominees.
How many gift cards are you distributing/giving out this year?
The number of gift cards we’re able to distribute depends on the number of donations we receive. Gifts cards are limited and not every nominated individual will receive a gift card. As donations continue to be made we will continue to distribute as many gift cards as possible until we run out.
Can I nominate someone more than once?
Each frontline worker may only be nominated once. Multiple entries will not increase chances of selection.
Who/What kind of frontline workers can be nominated for Gifts of Heart?
Any frontline essential service person who was not a recipient in 2020, is eligible to be nominated for Gifts of Heart. This includes those working in hospitals, long-term care facilities, grocery stores, schools or childcare facilities.
How do I get my Charitable Tax Receipt?
If you donate via Canada Helps, your tax receipt will automatically be emailed to you. Please make sure to check your spam folder. A reminder email will be sent to you before the end of the calendar year to download your receipt. If you misplace the email, you can always email us at [email protected].
If you donated via cheque, a hard copy of your tax receipt will be mailed to you at the end of the calendar year.
Is there a minimum donation to receive a Tax Receipt?
The minimum donation amount required in order to receive a tax receipt on Canada Helps is $3.00. The minimum donation via cheque to receive a tax receipt is $20.
How else can I support TOAF? What other TOAF initiatives can I support?
Please consider making a contribution to one of the following TOAF initiatives:
Art Encounters - This program is dedicated to artists in priority groups and provides accessibility and financial support, professional development, 1-on-1 mentorship as well as media and promotional opportunities. The goal of Art Encounters is to remove barriers to TOAF’s rich networking and career launcher opportunities offered to Canadian independent artists for the past 60 years.
Awards Program - TOAF’s Awards Program is unprecedented and unique in North America. Each year, TOAF celebrates artistic excellence by presenting $40,000 of cash and in-kind awards to our artists. Since the Fair’s inception in 1961, over $1,000,000 in awards has been given to artists as a way to provide public recognition and to create significant advancement opportunities for their careers and artistic practices.
TOAF Core Operations - In a typical year, TOAF hosts 130,000+ visitors in Nathan Phillips Square and connects them to 360+ artists and an array of public programming for deeper engagement with art. Every year, our visitors directly invest in our artists and the creative economy of our city by collectively spending over $2,000,000 on art.
In 2020 when TOAF quickly pivoted to online, we saw a 300% increase in website visitors and provided a platform for our artists to sell 600 works of art across Canada, the US and as far as Japan and Hong Kong.
As a charitable nonprofit organization, your support is integral to operating an impactful event of this scale. Click Here to Donate to TOAF’s Core Operations Now
For any questions related to the Gifts of Heart campaign, please email us at [email protected].