2019 TOAF Booth Camp
What is 'Booth Camp'?
Booth Camp is a series of FREE info sessions, where seasoned artists and TOAF staff come together to share knowledge, tips, and tricks. We will cover everything you need to know to get yourself prepared for the Fair and make the experience as successful as possible. An outdoor (or online) art fair in a new environment can seem very demanding and intimidating for even the most experienced artists and we are here to ease the worries and share how to address the challenges and prepare for them. We want you to have the most successful experience whether it’s your first or fifth time participating in the fair.
Who should come?
It is mandatory to attend Booth Camp and/or watch the video recordings that will be emailed to all participating artists. It is important to do your homework to prepare yourself to make your participation in the online format successful.
Booth Camp Session 1: How to Create a Stellar Online Profile + Online Artwork Sales A-Z
Saturday May 8th, 10 AM - 12:30 PM, Zoom
An introduction to the online art fair, meet the TOAF team, learn about the dynamic online programming that will bring more eyes to the TOAF website and your artwork. We'll discuss rules to keep in mind, key dates, resources for artists, and what to do when an artwork sells online. You’ll also hear from our seasoned artists about how to create a stellar online artist profile, curating your selection of works, presenting your artworks in context (Apps for showing Artworks In Context), top tips for independent artists, and Instagram content creation and storytelling.
Session 1 Guest Speakers:
Kristin Sjaarda, Photographer
After winning an International Scholarship to the Colorado Institute of Art, Kristin Sjaarda went on to work as a photographer for 25 years in the commercial and editorial fields. Using the style of Dutch Golden Age painters as a jumping-off point, and objects passed down to her from her Dutch grandmother’s family, she photographs flowers grown in her downtown Toronto neighborhood alongside the flora and fauna that live and thrive in an urban environment. Selections from this series have been shown in galleries in Toronto, New York City, Miami, Hamburg and London UK. Kristin Sjaarda leads workshops and gives talks in such institutions such as the Ontario Science Centre about the intersection of art and biology. She lives in Toronto, Canada with her photographer husband and their three boys. Follow Kristin on Instagram: @ksjaar
Gordon Leverton, TOAF60 Artist (16 years at TOAF!)
A self-taught artist working full-time at my practice since 2006. Following my passion for music, I worked in many facets of the music industry - performance, writing & promotion, which eventually led to my dream career of owing a record shop. After selling the shop, I became a stay-at-home dad & through walks through the streets/alleys of my adopted city of Hamilton, Ont. I became fascinated by the inner networks & webs of the city. I breakdown the city into component parts. Shadows, buildings & skylines, all become part of the same plane for me & transform into pieces of a puzzle. Using acrylic paint on canvas, I explore my urban surroundings seeking a theme common to our lived experience–how community connects us all. Take a look at Gordon's TOAF profile.
Carla Ritchie, Senior Manager, Member Advisors & Digital Media Lab
Hear from Carla Ritchie about the dynamic professional development opportunities and career growth possibilities a membership at Artscape Daniels Launchpad can offer you. Artscape Daniels Launchpad is Toronto's one-stop hub for creative entrepreneurship, offering not only amazing space where you can create, experiment and learn new skills to elevate your practice but also a vibrant community of diverse creators to collaborate and share resources. No matter what stage you're at in your creative practice, Launchpad is here to help you thrive. Learn More →
Booth Camp Session 2: Social Media Marketing + Level Up Your Artist Career
Saturday May 15th, 10 AM - 12:30 PM, Zoom
In this session, the TOAF Marketing Team will give you a breakdown of TOAF’s marketing and public relations plan, how to use the TOAF Sharekit and teach artists how to promote your TOAF60 presence on social media. Learn from our seasoned artists how to build engaging content, grow and maintain your social media following and other helpful tips on promoting your online profile. Our special guests will introduce you to other ways of leveling up your artist career: Hear from Chris Mitchell who specializes in goal setting and career development for artists and creatives, as well as Brendon McNaughton of Art Gate VR who specializes in promoting the exhibition and collection of art through virtual reality.
Session 2 Guest Speakers:
Pasha Moezzi, TOAF60 Artist
Pasha Moezzi is an emerging jewellery artist residing in Toronto. He obtained his Fine Arts diploma from Langara College (Vancouver) and later completed his BFA in Design Arts at Concordia University (Montreal). He then pursued goldsmith training at George Brown College where he graduated from the Jewellery Arts program in 2015. Pasha’s work has a unique style influenced by industrial shapes and architectural forms, which is very evident in both his one-of-a-kind work and his production lines. He has won several awards and competitions and has had solo and group exhibitions in Vancouver, Montreal, Toronto and Tehran. Pasha was accepted as an Artist-in-Residence at Harbourfront Centre in 2015 and was a resident there for 3 years and he currently has his own studio in Toronto’s east end where he creates his production and one-of-a-kind pieces. Follow Pasha on Instagram: @pashadesigns
Chris Mitchell, Life Coaching, Career and Leadership Development for Artists and Creatives
Chris Mitchell supports artists, creative entrepreneurs and leaders working in arts and culture at pivotal points when they need help to focus on their true priorities, strategize and build confidence to take their career to the next level or a new direction. Her professional experience has evolved over three decades of leadership positions in creative and arts based businesses and non-profit arts organizations. She works side-by-side with artists and creative entrepreneurs to support them to strategize direction, negotiate collaborations and partnerships, realize creative projects and implement business plans. She holds a BFA and is an Internationally Accredited Associate Certified Coach (ACC) through the International Coaches Federation. Over the course of her career, Chris has collaborated with and supported individuals to achieve hundreds of artistic projects and entrepreneurial initiatives.
Booth Camp Session 3: Preparing for the In-Person Fair
Saturday May 22nd, 10 AM - 1 PM, Zoom
The webinar sign up link will be emailed directly to selected artists.
Everything you need to know to ease your worries of returning to an in-person Fair: COVID safety plan, load in and load out, get familiar with our site map, Pop-up tent 101. More details TBC.