What is 'Booth Camp'?
Booth Camp is a series of FREE info sessions, where seasoned artists and TOAF staff come together to share knowledge, tips, and tricks. We will cover everything you need to know to get yourself prepared for the Fair and make the experience as successful as possible. An outdoor (or online) art fair in a new environment can seem very demanding and intimidating for even the most experienced artists and we are here to ease the worries and share how to address the challenges and prepare for them. We want you to have the most successful experience whether it’s your first or fifth time participating in the fair.
Who should come?
It is mandatory for first-time participants to attend and/or review the video recordings of Booth Camps in order to prepare yourself for the Fair.
Booth Camp Session 1:
Building an Online Presence for TOAF61
Saturday May 7th, Virtual on Zoom
This session is for all participating artists and will focus on Online Artwork Sales A - Z and Social Media Marketing. A recording will be available on this web page after the session.
An introduction to the online art Fair, learn about the rules to keep in mind, key dates, resources for artists, and what to do when an artwork sells online. The TOAF Marketing Team will also give you a breakdown of TOAF61’s marketing and public relations plan, how to use the TOAF Sharekit and how to build engaging content, grow and maintain your social media following. You’ll also hear from our seasoned artists about how to create a stellar online artist profile, curating your selection of works for your online profile, photographing and presenting your artworks in context, top tips for independent artists, and Instagram content creation.
Pasha Moezzi, TOAF61 Artist
Pasha Moezzi is an emerging jewellery artist residing in Toronto. He obtained his Fine Arts diploma from Langara College (Vancouver) and later completed his BFA in Design Arts at Concordia University (Montreal). He then pursued goldsmith training at George Brown College where he graduated from the Jewellery Arts program in 2015. Pasha’s work has a unique style influenced by industrial shapes and architectural forms, which is very evident in both his one-of-a-kind work and his production lines. He has won several awards and competitions and has had solo and group exhibitions in Vancouver, Montreal, Toronto and Tehran. Pasha was accepted as an Artist-in-Residence at Harbourfront Centre in 2015 and was a resident there for 3 years and he currently has his own studio in Toronto’s east end where he creates his production and one-of-a-kind pieces.
Yaw Tony, TOAF61 Artist
Colour and its connection to humanity is an intimate thing. Yaw Tony’s artistic practice is rooted both in the idea of human value as well as how that idea is refined and re-expressed through colour. Like proverbs and parables, he plays with the obfuscation of truths, weaving duality into his work. Preeminent in his work is the place of storytelling. In his work, he aims to not simply capture beauty and freeze it within a frame, but rather to paint ideas and questions.
Kristin Sjaarda, Photographer
After winning an International Scholarship to the Colorado Institute of Art, Kristin Sjaarda went on to work as a photographer for 25 years in the commercial and editorial fields. Using the style of Dutch Golden Age painters as a jumping-off point, and objects passed down to her from her Dutch grandmother’s family, she photographs flowers grown in her downtown Toronto neighborhood alongside the flora and fauna that live and thrive in an urban environment. Selections from this series have been shown in galleries in Toronto, New York City, Miami, Hamburg and London UK. Kristin Sjaarda leads workshops and gives talks in such institutions such as the Ontario Science Centre about the intersection of art and biology. She lives in Toronto, Canada with her photographer husband and their three boys.
Booth Camp Session 2:
TOAF61 Nathan Phillips Square Survival Guide
Saturday May 14th, In-person at Artscape Sandbox
This session is for artists who are participating at the in-person Fair at Nathan Phillips Square. A recording will be available on this web page after the session.
The TOAF team and seasoned artists will share knowledge, tips and tricks to get yourself prepared and ease your worries about the in-person Fair at Nathan Phillips Square. You’ll get to meet the TOAF team, connect with your fellow artists, ensure you understand the rules, an overview of Nathan Phillips Square map, why rent and what’s included in a tent rental package, how to prepare for the weather, how to curate a stellar fair booth and so much more!
Jogi Makhani, TOAF61 Artist
Completed my BFA (Painting) Goa, MFA (Print Making) Baroda, studied Bronze Casting in India. Spent a year at Ecole Nationale Superieure Des Beaux-arts, Paris, France. In 1990 made the move to Canada.
Sculpture is about engaging space. The artist owes a responsibility as to what's done with it because he now owns that space. Nothing else will exist in its place. Its here to stay.
How do I define Art? The desire to create, to engage in the labyrinth web of our Being, to seek solace, a sensibility, a contradiction to the turmoil this world is engulfed in. It seems a constant flow, a constant battle to evolve beyond the gasping breath. As raw emotion churns the very soul, it needs more than just a language. How can I define a bouquet of a gazillion colors in a language of 26 characters? It needs more. And so I sculpt. I paint. I express.
The life of an Artist is that of Self Discovery. We create our own questions. Seek our own answers. In the end it's the journey that makes it worthwhile.
Robert K E Mitchell, Professor of Material Art and Design at OCAD U, TOAF board member, Jewellery artist
Robert has created wearable art and design installations for over three decades. He is a jewellery professor at OCAD University and holds a Master of Strategic Foresight and Innovation. Robert has also curated, coordinated and juried numerous exhibitions, most recently “Crafting the Future”, a national student exhibition organized as part of the Canadian Craft Biennial Symposium in 2017. He has won numerous awards and grants from arts and fine craft organizations, his work is included in private and gallery collections, and he has exhibited in both solo and group exhibitions locally, nationally and internationally. Robert’s latest solo gallery exhibition, “Flow”, was in the fall of 2018.
As a jeweller, I try to create timeless pieces or wearable sculpture that enhances the human form through contrasting textured surfaces of natural motifs, such as fossils and clean, polished lines. I create visual tensions of ageless balance between the past, present, and future. My current work is based on my continued fascination with our connection to the ocean, water and the fluidity of time. While the visual elements in the work refer directly or indirectly to the ocean and water, the slow nature of the work references time and history as it reflects the human spirit in the context of our affinity for water.
Diana Rosa, TOAF61 Artist
In a stylistic amalgam of Pop and folk, abstract and figurative, Diana Rosa takes inspirations from an alternative upbringing where she closely connected with the natural landscape around her. Born and raised in Cuba shaped her perspective on nature and how humans interact with land, animals and each other. She employed a Naïve Folk-Art style to explore questions of identity, love, relationship and environment in our society. Her paintings often had strong autobiographical elements and mixed realism with fantasy. She makes personal women’s experiences serious subjects for art, but because of their intense emotional content, her paintings transcend boundaries by their powerful and intimate narratives.
How to Get There:
301 Adelaide St W, Toronto, ON M5V 2E8, Artscape Sandbox is located downtown near the intersection of Spadina and Adelaide and is readily accessible by bike, transit or car.
The 504A or 504B streetcar can be taken to King at John Street. Artscape Sandbox is one block north and half a block west of this stop at Widmer and Adelaide. If taking the subway, you can catch the streetcar west from Broadview, St. Andrew, or King stations, or east from Dundas West station.
Street parking is available on Adelaide street and there is an underground paid parking lot on site and “Green P” lots nearby.
Artscape Sandbox is fully accessible by Ontario standards. It has barrier-free access from Adelaide Street with accessible washrooms and stalls. Seating is first come, first serve so arrive early and please let us know by May 5th if you have accessibility needs via email.