Booth Camp
What is ‘Booth Camp’?
Booth Camp is a series of FREE professional development sessions where seasoned artists and TOAF team share knowledge, tips, and tricks. We will cover everything you need to know to prepare for the Fair and make the experience as successful as possible. An outdoor (or online) art Fair in a new environment can seem very demanding and intimidating for even the most experienced artists, and we are here to ease the worries and share how to address the challenges and prepare for them. We want you to have the most successful experience, whether it’s your first or fifth time participating in the Fair.
Who should come?
It is mandatory for first-time participants to attend and/or review the video recordings of Booth Camps in order to prepare yourself for the Fair.
Building an Online Presence for TOAF64
This session is for all participating artists and will focus on Online Artwork Sales A – Z and Social Media Marketing.
An introduction to the online art Fair, learn about the rules to keep in mind, key dates, resources for artists, and what to do when an artwork sells online. The TOAF Marketing Team will also give you a breakdown of TOAF64’s marketing and public relations plan, how to use the TOAF Sharekit and how to build engaging content, grow and maintain your social media following. You’ll also hear from our seasoned artists about how to create a stellar online artist profile, curating your selection of works for your online profile, photographing and presenting your artworks in context, top tips for independent artists, and Instagram content creation. A recording will be available on this web page after the session.
Wednesday, May 7th, 2025 at 12:00PM – 1:30PM EST via Zoom
Zoom link will be provided one week before the session. Recording with captions will be available afterwards.
TOAF64 Nathan Phillips Square Survival Guide
This session is for artists who are participating in the in-person Fair at Nathan Phillips Square.
The Toronto Outdoor Art Fair team and seasoned artists will share knowledge, tips and tricks to get yourself prepared and ease your worries about the in-person Fair. You’ll get to meet the TOAF team, connect with speaker artists, and meet with fellow TOAF Fair artists. We will go over the rules, with an overview of Nathan Phillips Square map; why rent tents and what’s included in a tent rental package; how to prepare for the weather, and how to curate a stellar booth at the Fair and so much more!
Saturday, May 10th, 2025 at 10:00 AM – 2:00 PM
This session will take place in-person at the TOAF Office in Toronto, 401 Richmond Street West, Unit 262. Space in our office during the speaking portion is limited, but a video recording of that portion will be provided to you afterwards.
- Presentation: 10-11:30AM (will be recorded)
- Drop-in mingle period with TOAF team and fellow TOAF64 artists: 11:30AM – 2:00PM
